marketing
Automate marketing processes from planning to analysis and reporting
AUTOMATION
Manage integrated marketing activities, depending on the sales model
Senior Software solutions support marketing activities for transactional, consultative, and mixed sales, providing full control over workflows and measurable results. So whether you are looking to quickly increase sales volume or strengthen long-term customer relationships, you have clear processes, relevant data and systems that work together.
- End-to-end automated campaigns
- Target audience identification
- Flows adapted to the sales model
- Visible performance in real time
- Fast execution, optimized costs
- Informed decisions, based on data
BUDGETING
Strategic Budgeting and financial control
The budgeting solution from Senior Software enables efficient cost estimation for each marketing activity. The system helps to optimally allocate financial resources according to priorities and the estimated impact of each action, thus helping to maximize return on investment.
- Estimate and allocate the budget accurately for each activity
- Quickly adjust the budget according to the evolution of the campaigns
- Identify the marketing activities with the highest return
- Prioritize activities according to the estimated impact on the objectives
- Have transparency and control over the entire budgeting process
- Benefit from detailed reports and relevant financial analyses for informed decisions
MARKETING FOR TRANSACTIONAL SALES
Marketing performance for companies with transactional sales
Senior Software’s integrated solutions automate and optimize marketing processes – from audience identification and segmentation, to lead management, product performance analysis and intelligent pricing policy management. As a result, companies can make informed decisions, increase campaign efficiency and strengthen their position in a dynamic market environment.
Transform data into audiences that generate results
Automate the process of identifying and segmenting your target audience, based on real-world data from sales, online behavior, past interactions, or purchase potential.
Features
- Access up-to-date customer and lead data
- Define segments based on specific criteria
- Generate dynamic lists, updated based on interactions or orders
- Evaluate the estimated potential of each segment
- Prioritize leads based on conversion score
- Analyze consumer trends
- Identify segments with growth potential
- Customize offers for each customer category
Efficiently manage leads and contracts
Integrate marketing campaigns with lead management processes to transform customer interest into real sales opportunities.
Features
- Collect data about potential customers in a centralized database
- Prioritize actions based on the stage of the acquisition process
- Monitor each interaction with a lead
- Manage customer relationships through a personalized approach
- Track leads from campaigns, events, websites, etc.
- Associate leads with specific activities (calls, emails, meetings)
- Set reminders and tasks for next steps
- Score leads based on conversion potential
Analyze your portfolio and leverage product insights
Access essential information about your product portfolio to build an efficient and results-oriented marketing strategy.
Features
- Informed decisions on the direction of promotion for each product
- Analyze peak sales periods and turnover evolution
- Establish competitive pricing strategies for launching in new markets
- Identify products that require corrective actions or repositioning in the offer
- Monitor the product life cycle (launch, growth, decline)
- Adapt marketing campaigns according to the right moment
- Compare the performance of different product categories or brands
- Prioritize investments according to the potential of each product
Optimize pricing policy and maintain market competitiveness
Centrally and automatically manage pricing policy to ensure consistency of commercial strategies, adaptability to market dynamics and increase profitability.
Features
- Manage prices in lei and foreign currency, depending on market specifics
- Establish fixed or dynamic prices, based on discounts and commercial markups
- Configure differentiated prices for work points or divisions
- Define permanent or promotional prices, depending on commercial strategy
- Update prices according to exchange rate or contractual conditions
- Correlate pricing policy with inventory levels and market demand
- Monitor the history of price changes and the impact on sales
- Analyze profit margins and adjust the strategy for competitiveness
Defines pricing strategies oriented towards profit and performance
Optimizes marketing activities to support sound business decisions, aligned with financial objectives and market dynamics.
Features
- Analyze sales data and customer behavior
- Define the minimum price threshold to maintain profit margins
- Adjust prices based on inventory, costs, and market trends
- React quickly to industry changes and competitor strategies
- Monitor pricing performance
- Correlate pricing decisions with financial objectives
- Simulate pricing scenarios to assess revenue impact
- Support business decisions through predictive analytics
Create relevant email campaigns, tailored to each customer
Develop an email communication strategy based on automation and personalization to attract potential customers, convert leads into sales, and strengthen long-term relationships.
Features
- Generate marketing forms to collect feedback
- Create personalized campaigns based on configurable templates
- Automatically segment contact lists based on behavior and purchases
- Automate sending messages based on user actions
- Monitor campaign performance through centralized indicators and reports
- Integrate email campaigns with sales and loyalty processes
WHAT CLIENTS SAY
Agroland efficiently connects customers to the product offering through integrated systems
An important segment that we have managed to develop with Senior Software solutions is the ecommerce area. The B2C platform is the largest sales channel and a showcase for our business and the B2B portal has generated a significant increase in orders and value per order, because our partners have easy access to our entire product range and can place orders quickly and easily.
TRANZACTIONAL SALES TOOLS
Expand your market presence with interconnected digital platforms
Integrating B2B, B2C and marketplace online sales channels into your business’ digital ecosystem allows you to reach customers quickly and efficiently, regardless of the segment you are targeting. These platforms support your marketing campaigns with extended visibility, personalized communication and a positive shopping experience for your customers.
Effectively promote products and facilitate customer interaction
Get increased visibility and higher sales at reduced costs, through a fully integrated platform, which streamlines the entire online sales process.
Features
- Configure unlimited product display and detailing options
- Integrate upsell & cross-sell systems directly into the order flow
- Display documents, videos and product photo galleries
- Generate feeds for price comparisons
- Mark products with "Clearance Sale", "New" or "Promo"
- Implement modules (Black Friday, loyalty points, special offers)
- Configure promotions and manage various promotional banners
- Promote products through remarketing, Google Ads, Social Media, SEO
Optimize sales processes and increase sales volume
Intelligently promote your business to drive sales growth and improve customer experience through efficient management of resources and sales channels.
Features
- 24/7 customer access to your product portfolio
- Product catalog management with unlimited features
- Display differentiated prices, promotions and offers, depending on the customer
- Personalized product recommendations based on purchasing behavior
- Send automatic notifications for new products, discounts, pending orders
- Send newsletters to registered customers
Facilitates transactions between merchants and buyers
Benefit from increased visibility on the market and a fast way to sell, with the online marketplace platform trada.ro.
Features
- Availability of an online sales platform with a wide range of items
- Easy listing of products on the platform, with zero risks
- Providing the necessary infrastructure for selling products
- Listing products by category and subcategory groups
- Using filters to search for products (price, category, material, brand, etc.)
- Offering several secure online payment methods
- Automatic and real-time updating of stocks and prices
- Carrying out drop-shipping operations (sending orders directly from the supplier)
MARKETING FOR CONSULTATIVE SALES
With the right tools, every interaction becomes a conversion opportunity
Senior Software offers advanced marketing process automation solutions specifically designed for consultative sales. By using these tools, companies can optimize audience identification and segmentation, effectively manage leads and streamline communication, thus facilitating the building of lasting customer relationships.
- Lead Management
- Customer Analysis
- Commercial policies
- Offer Generation
- Marketing Forms
- Multi-channel campaigns
- Efficiently centralize and organize leads and qualified contacts
- Monitor steps in the customer decision process for targeted actions
- Automate communication and personalized follow-ups, tailored to client needs
- Visualize lead progress to prioritize sales resources
- Access detailed reports on customer buying behavior and feedback
- Identify trends and changes in customer needs to adjust the offer
- Monitor the results of campaigns and their impact on long-term relationships
- Use data to develop personalized solutions and flexible offers
- Define discounts for products, customer groups or negotiated volumes
- Set credit limits based on customer history
- Manage integrated price lists from multiple sales channels
- Configure payment terms, tailored by segment or contract types
- Manage prices in lei or in foreign currency, fixed or in percentage discounts / markups
- Create personalized offers based on the customer, their history and agreed commercial conditions
- Quickly generate offers directly from the mobile application or web platform, with access to updated stocks and prices
- Send offers by e-mail directly from the system and track the status (open, accepted, expired, etc.)
- Automatically apply commercial policies (discounts, payment terms, quantitative thresholds) depending on the customer segment
- Visualize the offer history to avoid redundancies and adjust the strategy in real time
- Create and configure forms to collect data about your competitors’ products
- Obtain relevant information about customer preferences and their satisfaction
- You can collect information about potential customers and sales opportunities
- Send automated messages to track the progress of discussions with prospects and provide additional relevant information
- Plan, launch and monitor personalized campaigns on email, web, social media or SMS
- Automatically segment your audience based on behavior, interests and interaction history
- Schedule and automate message sending, including follow-up campaigns based on user actions
- Visualize campaign performance in real time through key indicators (open rate, click, conversion)
- Adjust content and strategy based on results and market feedback
CRM FOR CONSULTATIVE SALES
Increase the value of customer relationships through integrated solutions and real-time data
Senior Software’s CRM system centralizes customer data, facilitating personalized interactions and quick decisions. This way, companies can stay connected with customers and increase loyalty through effective retention campaigns.
- Complete management of the customer portfolio with interaction history and preferences
- Advanced segmentation for targeting and personalized offers
- Automation of tasks and follow-ups to streamline the sales process
- Notifications and alerts for new opportunities or contract renewals
- Customized reporting and dashboards to monitor team performance
- Native integration with WMS and ERP for real-time order and inventory synchronization
